Director Research
Associate ^(r)evolution GmbH

Dr. Anita Petersen

As a graduate psychologist, Dr.Anita Petersen started her career in academic research at the University of Cologne and took part in numerous EU – and DFG – projects. After having finished dissertation, she set her focus on classical market research. As an institutional market researcher, she began with the administration of qualitative projects in the area of advertisement and communication at Mediascore. Later on she took responsibility for quantitative and qualitative Ad hoc projects in all areas of market research as well as in international customer satisfaction – and brand surveys at MRSC, the internal market research of Deutsche Post DHL. Today, as a partner Dr. Anita Petersen is in charge of the categories Ad hoc Research and Global Systems.

She possesses broad experience in all fields of market research. Her focus is on

product – and service market research.

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