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Planung&Analyse article: Marke als Missing Link der Kundenzufriedenheit

Customer satisfaction is in many cases analysed seperately from brand health. This seperation does not only happen in terms of research or analysis but is also reflected in the organisational structure of companies. The added value of a more holistic approach is not only on the side of practical considerations: Brand performance as a promise to the customer satisfaction to a great extent. ...more

Planung&Analyse article: Far away? Global Media Perception and Consumer Style,

Everything is globalised: markets, companies - thus communication has to follow. To support multi-national companies across the globe, Deutsche Post DHL Global Mail builds up highly strategic research tools to understand the acceptance of advertising media....more
 

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