Marke als Missing Link der Kundenzufriedenheit
Customer satisfaction is in many cases analysed seperately from brand health. This seperation does not only happen in terms of research or analysis but is also reflected in the organisational structure of companies. The added value of a more holistic approach is not only on the side of practical considerations: Brand performance as a promise to the customer satisfaction to a great extent.
Read the complete article here (German version):
back
|
|
|