Publications
“Aldi today, Armani tomorrow”
What to do in competitive markets with numerous customers willing to switch? With typology that permits individual customer classification it becomes possible to systematise the diverse range of requirements and align measures accordingly.
We present a process that has been validated as part of a foundation study conducted for the financial services, mobile communications and e-commerce industries.
Download publication (published in Planning and Analysis, special edition, 2016)
Publications
Riddle Response
A holistic view of the topic of response and how this can be influenced in the phases of a project.
Go to publicationListening what is important
The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...
Go to publicationNo worries about being replaced by AI
Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...
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