Publications

“Aldi today, Armani tomorrow”

What to do in competitive markets with numerous customers willing to switch? With typology that permits individual customer classification it becomes possible to systematise the diverse range of requirements and align measures accordingly.

We present a process that has been validated as part of a foundation study conducted for the financial services, mobile communications and e-commerce industries.

Download publication (published in Planning and Analysis, special edition, 2016)

“Aldi today, Armani tomorrow”

AUTHORSDr. Anita Petersen
LANGUAGESGerman
Download publication
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Publications

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