Publications
“Aldi today, Armani tomorrow”
What to do in competitive markets with numerous customers willing to switch? With typology that permits individual customer classification it becomes possible to systematise the diverse range of requirements and align measures accordingly.
We present a process that has been validated as part of a foundation study conducted for the financial services, mobile communications and e-commerce industries.
Download publication (published in Planning and Analysis, special edition, 2016)
Publications
No worries about being replaced by AI
Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...
Go to publicationSaying what is important
One of the central tasks of market research is to say what is important. The second part of the series on preference...
Go to publicationWhat is important? Best practice: methods of relevance analysis
The way we ask what is important already defines what we hear or overhear. Dr. Anita Petersen and Sven Slodowy from (r)evolution...
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