Publications
No worries about being replaced by AI
Members of planung & analyse’s platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make their work easier. It is even possible to imagine the replacement of some classic methods or the supplement of core activities. AI tools are currently used more for so-called attached activities, such as translations. These are the results of a survey conducted by Felix Tiedemann for his master’s thesis.
Publications
No worries about being replaced by AI
Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...
Go to publicationSaying what is important
One of the central tasks of market research is to say what is important. The second part of the series on preference...
Go to publicationWhat is important? Best practice: methods of relevance analysis
The way we ask what is important already defines what we hear or overhear. Dr. Anita Petersen and Sven Slodowy from (r)evolution...
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