Publications
No worries about being replaced by AI
Members of planung & analyse’s platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make their work easier. It is even possible to imagine the replacement of some classic methods or the supplement of core activities. AI tools are currently used more for so-called attached activities, such as translations. These are the results of a survey conducted by Felix Tiedemann for his master’s thesis.
Publications
Riddle Response
A holistic view of the topic of response and how this can be influenced in the phases of a project.
Go to publicationListening what is important
The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...
Go to publicationNo worries about being replaced by AI
Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...
Go to publication
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