Saying what is important

One of the central tasks of market research is to say what is important. The second part of the series on preference...

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What is important? Best practice: methods of relevance analysis

The way we ask what is important already defines what we hear or overhear. Dr. Anita Petersen and Sven Slodowy from (r)evolution...

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Asking what is important

There are many different approaches to identify what is important. After systematizing the methods for prioritizing performance areas, product features or improvement...

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Key Questions

How well is a company prepared in regard to strategic fields like digitalization, data protection, CSR or agility? In times of disruptive...

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Something is on the move

In a world where industries and markets are becoming increasingly dynamic, and where trends and innovations go through ever shorter life cycles,...

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