Listening what is important
The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...
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Saying what is important
One of the central tasks of market research is to say what is important. The second part of the series on preference...
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What is important? Best practice: methods of relevance analysis
The way we ask what is important already defines what we hear or overhear. Dr. Anita Petersen and Sven Slodowy from (r)evolution...
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Asking what is important
There are many different approaches to identify what is important. After systematizing the methods for prioritizing performance areas, product features or improvement...
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Key Questions
How well is a company prepared in regard to strategic fields like digitalization, data protection, CSR or agility? In times of disruptive...
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Something is on the move
In a world where industries and markets are becoming increasingly dynamic, and where trends and innovations go through ever shorter life cycles,...
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