Listening what is important

The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...

zur Publikation

No worries about being replaced by AI

Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...

zur Publikation

C-Suite Customer Journey

Customer relations in the B2B top segment stand out due to their special complexity and sensitivity with high customer value. With quantitative...

zur Publikation

No job half-done

To better evaluate and analyse open, unstructured answers, we need a tool that offers both efficiency and knowledge in depth. With the...

zur Publikation

There’s still more to do!

Make verbatim analyses more effective and efficient. Our approach to dealing with open questions in quantitative studies lacks consistency. On the one...

zur Publikation

Stakeholder perspectives

A plea for the use of qualitative methods, including with long-established studies. Even with long-term, successful quantitative monitoring a qualitative study can...

zur Publikation