C-Suite Customer Journey

Customer relations in the B2B top segment stand out due to their special complexity and sensitivity with high customer value. With quantitative...

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No job half-done

To better evaluate and analyse open, unstructured answers, we need a tool that offers both efficiency and knowledge in depth. With the...

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There’s still more to do!

Make verbatim analyses more effective and efficient. Our approach to dealing with open questions in quantitative studies lacks consistency. On the one...

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Stakeholder perspectives

A plea for the use of qualitative methods, including with long-established studies. Even with long-term, successful quantitative monitoring a qualitative study can...

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