INSTITUTE FOR MARKET RESEARCH

(r)evolution – we answer the big
and small questions of marketing, product development, HR and corporate strategy.

PHILOSOPHY

It’s not just what we do,
but how we do it.

  • beautiful.fast.clever.

    We present results in an easy and understandable manner. They focus on the essentials and stand out from the crowd when it comes to design.

  • beautiful.fast.clever.

    Sometimes things just need to go faster than fast. Agile projects require pragmatic solutions for quick and reliably analysed customer feedback.

  • beautiful.fast.clever.

    When things get complicated, our great minds like to ratchet things up a notch: We purposely make use of the entire spectrum of methods available to find the best solution.

PUBLICATIONS / CASE STUDIES

Selected specialist publications

No worries about being replaced by AI

Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...

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Saying what is important

One of the central tasks of market research is to say what is important. The second part of the series on preference...

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What is important? Best practice: methods of relevance analysis

The way we ask what is important already defines what we hear or overhear. Dr. Anita Petersen and Sven Slodowy from (r)evolution...

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ABOUT US

35 experts, one team. Owner-managed since 2005.

Dr. Anita Petersen
Sven Slodowy
Heiko Klemm

We are proud of our team:

Top-level expert knowledge combined with a broad range of experience in institutional and operational market research is gathered from the fields of computer science, psychology, sociology, geography, business administration, mathematics and other disciplines.

We are a member of the following associations: