INSTITUTE FOR MARKET RESEARCH

(r)evolution – we answer the big
and small questions of marketing, product development, HR and corporate strategy.

PHILOSOPHY

It’s not just what we do,
but how we do it.

  • fast.beautiful.clever.

    We present results in an easy and understandable manner. They focus on the essentials and stand out from the crowd when it comes to design.

  • fast.beautiful.clever.

    Sometimes things just need to go faster than fast. Agile projects require pragmatic solutions for quick and reliably analysed customer feedback.

  • fast.beautiful.clever.

    When things get complicated, our great minds like to ratchet things up a notch: We purposely make use of the entire spectrum of methods available to find the best solution.

PUBLICATIONS / CASE STUDIES

Selected specialist publications

C-Suite Customer Journey

Customer relations in the B2B top segment stand out due to their special complexity and sensitivity with high customer value. With quantitative...

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Brand identities that go beyond just high-gloss images

Large sums of money are invested in image campaigns to give a brand a unique, unmistakable image. But what happens when the...

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No job half-done

To better evaluate and analyse open, unstructured answers, we need a tool that offers both efficiency and knowledge in depth. With the...

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ABOUT US

35 experts, one team. Owner-managed since 2005.

Dr. Anita Petersen
Sven Slodowy
Heiko Klemm

We are proud of our team:

Top-level expert knowledge combined with a broad range of experience in institutional and operational market research is gathered from the fields of computer science, psychology, sociology, geography, business administration, mathematics and other disciplines.

We are a member of the following associations: