INSTITUTE FOR MARKET RESEARCH

(r)evolution – we answer the big
and small questions of marketing, product development, HR and corporate strategy.

Fields of research

We draw on many years of experience derived from working on numerous methodologically demanding ad-hoc studies as well as on highly complex multinational surveys.

Customer satisfaction Satisfaction research
Customer loyalty Brand Brand positioning
Brand management Target group insights Target group analysis
Consumer insights
Employees and organisation Employee satisfaction
Internal service quality Communication Advertising pretests
Advertising effectiveness Innovations Concept tests
Potential analyses

Methods

Our research is based on comprehensive methods that we select and use with great expertise.

Quantitative methods Sample design
Survey methodology
Statistical analyses
Presentation of results Qualitative methods Sample design
Survey methodology
Analysis and presentation Hybrid designs Qualitative preliminary stage
Quantitative measurement
Qualitative exploration Agile research Scrum
design thinking
DIY research

Tools

Innovative tools help us and our clients to work efficiently in a structured manner.

Customer feedback Feedback system
Customer voice Employee feedback OrgManager
InvitationManager
ResponseMonitor
ReportManager Dashboards and reporting Dashboards
Online reporting
Online tabulation
Automated PowerPoints
Text analysis Verbatim reports
VerbatimExplorer
PHILOSOPHY

It’s not just what we do,
but how we do it.

  • beautiful.fast.clever.

    We present results in an easy and understandable manner. They focus on the essentials and stand out from the crowd when it comes to design.

  • beautiful.fast.clever.

    Sometimes things just need to go faster than fast. Agile projects require pragmatic solutions for quick and reliably analysed customer feedback.

  • beautiful.fast.clever.

    When things get complicated, our great minds like to ratchet things up a notch: We purposely make use of the entire spectrum of methods available to find the best solution.

PUBLICATIONS / CASE STUDIES

Selected specialist publications

Listening what is important

The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...

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No worries about being replaced by AI

Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...

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Saying what is important

One of the central tasks of market research is to say what is important. The second part of the series on preference...

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ABOUT US

35 experts, one team. Owner-managed since 2005.

Dr. Anita Petersen
Sven Slodowy
Heiko Klemm

We are proud of our team:

Top-level expert knowledge combined with a broad range of experience in institutional and operational market research is gathered from the fields of computer science, psychology, sociology, geography, business administration, mathematics and other disciplines.

About us

We are a member of the following associations: