(r)evolution – we answer the big
and small questions of marketing, product development, HR and corporate strategy.


It’s not just what we do,
but how we do it.


    We present results in an easy and understandable manner. They focus on the essentials and stand out from the crowd when it comes to design.


    Sometimes things just need to go faster than fast. Agile projects require pragmatic solutions for quick and reliably analysed customer feedback.


    When things get complicated, our great minds like to ratchet things up a notch: We purposely make use of the entire spectrum of methods available to find the best solution.


Selected specialist publications

Riddle Response

A holistic view of the topic of response and how this can be influenced in the phases of a project.

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Listening what is important

The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...

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No worries about being replaced by AI

Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...

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35 experts, one team. Owner-managed since 2005.

Dr. Anita Petersen
Sven Slodowy
Heiko Klemm

We are proud of our team:

Top-level expert knowledge combined with a broad range of experience in institutional and operational market research is gathered from the fields of computer science, psychology, sociology, geography, business administration, mathematics and other disciplines.

We are a member of the following associations: