INSTITUTE FOR MARKET RESEARCH

(r)evolution – we answer the big
and small questions of marketing, product development, HR and corporate strategy.

Market research

We draw on many years of experience derived from working on numerous methodologically demanding ad-hoc studies as well as on highly complex multinational surveys.

OVERVIEW
Customer satisfaction Analysis of customer satisfaction and its successful retention Brand Understanding the brand identity in its respective market reality Communication From pretesting an initial concept idea to measuring advertising effectiveness
Target group insights Intelligent target group analyses and in-depth customer insight approaches Innovations Concept tests and potential analyses ensure that investments really pay off

Employee research

Our research spectrum includes the complex study of employee satisfaction as well as the targeted survey of managers or the determination of the internal service quality of individual organizational units.

OVERVIEW
Employee engagement Energy, loyalty and investment of employees in their work and their company Employee lifecycle Relationship of the employee to the company Employee pulse State of the employees at several points in time
Internal service quality Assessing the efficiency of internal processes or departments from the employees' perspective Risk assessment of mental stress Risk assessment of employees with the stress radar Ad-hoc research Specific questions to which answers need to be found - for executives, management or HR

Methods

Our research is based on comprehensive methods that we select and use with great expertise.

Quantitative methods Sample design
Survey methodology
Statistical analyses
Presentation of results Qualitative methods Sample design
Survey methodology
Analysis and presentation Hybrid designs Qualitative preliminary stage
Quantitative measurement
Qualitative exploration Agile research Scrum
design thinking
DIY research

Tools

Innovative tools help us and our clients to work efficiently in a structured manner.

Customer feedback Feedback system
Customer voice Employee feedback OrgManager
InvitationManager
ResponseMonitor
ReportManager Dashboards and reporting Dashboards
Online reporting
Online tabulation
Automated PowerPoints
Text analysis Verbatim reports
VerbatimExplorer
PHILOSOPHY

It’s not just what we do,
but how we do it.

  • beautiful.fast.clever.

    We present results in an easy and understandable manner. They focus on the essentials and stand out from the crowd when it comes to design.

  • beautiful.fast.clever.

    Sometimes things just need to go faster than fast. Agile projects require pragmatic solutions for quick and reliably analysed customer feedback.

  • beautiful.fast.clever.

    When things get complicated, our great minds like to ratchet things up a notch: We purposely make use of the entire spectrum of methods available to find the best solution.

PUBLICATIONS / CASE STUDIES

Selected specialist publications

Riddle Response

A holistic view of the topic of response and how this can be influenced in the phases of a project.

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Listening what is important

The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...

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No worries about being replaced by AI

Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...

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ABOUT US

28 experts, one team. Owner-managed since 2005.

evolution team

40 Expertinnen und
Experten, ein
Team.

We are proud of our team:

Top-level expert knowledge combined with a broad range of experience in institutional and operational market research is gathered from the fields of computer science, psychology, sociology, geography, business administration, mathematics and other disciplines.

About us

We are members of the following associations and have already received several awards.