(r)evolution – we answer the big
Fields of research
We draw on many years of experience derived from working on numerous methodologically demanding ad-hoc studies as well as on highly complex multinational surveys.
Customer loyalty Brand Brand positioning
Brand management Target group insights Target group analysis
Our research is based on comprehensive methods that we select and use with great expertise.
Presentation of results Qualitative methods Sample design
Analysis and presentation Hybrid designs Qualitative preliminary stage
Qualitative exploration Agile research Scrum
Innovative tools help us and our clients to work efficiently in a structured manner.
What can we do for you?
We will find just the right solution for you as a full-service institute for market research.
It’s not just what we do,
but how we do it.
Selected specialist publications
Listening what is important
The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...
No worries about being replaced by AI
Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...
Saying what is important
One of the central tasks of market research is to say what is important. The second part of the series on preference...
35 experts, one team. Owner-managed since 2005.
Dr. Anita Petersen
We are proud of our team:
Top-level expert knowledge combined with a broad range of experience in institutional and operational market research is gathered from the fields of computer science, psychology, sociology, geography, business administration, mathematics and other disciplines.
We are a member of the following associations: