Transport and logistics
Knowing just what really matters when it comes to the transport industry’s complex processes is something we have mastered thanks to our many years of research for Deutsche Post DHL, DB Schenker and other logistics experts.
In a country of global market leaders we are passionate for products that sit at the higher end of the quality scale. The result: top-notch research for technical innovations and the very best in engineering skill, e.g. for STIHL or Sennheiser.
We’re not afraid to take up the gauntlet when it concerns the challenges of financial market research – time and time again! We get a special buzz for automotive financial services, e.g. automotive banks such as Volkswagen Financial Services or BDK.
Retail research can set its sights on shelf metres, or on what makes specialist retailers into genuine multipliers and brand ambassadors. When it comes to the latter, we are in our element.
An intensive exchange with our customers always forges the basis of our successful collaboration.
Working together at eye level and staying open to new ideas are our very top priorities. We look forward to hearing from you!
No worries about being replaced by AI
Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...
Saying what is important
One of the central tasks of market research is to say what is important. The second part of the series on preference...
What is important? Best practice: methods of relevance analysis
The way we ask what is important already defines what we hear or overhear. Dr. Anita Petersen and Sven Slodowy from (r)evolution...