Methods / Quantitative

Successful quantitative market research combines a scientific approach with research and economics

We therefore develop a theoretically sound question and analysis concept for each study. And so we do not operate out of a methodical ivory tower; rather, we implement flexible solutions that enable you to use the highest-quality market research to make your business succeed.

Quantitative research methods

Scientists’ pragmatism

Sample design: finding the best solution

A key challenge of quantitative market research is finding the optimum compromise between the quality of the method and the budget available for designing the sample. Intelligent selection processes with disproportionate stratifications or boostings enable us to look at even the tiniest subgroups, without significantly increasing the whole sample. We support you in weighing up what is feasible and what is desirable in order to develop the ideal sample design for the particular universe.

Survey methodology: transparency creates quality

As part of the study concept, we carefully check which survey procedures are suitable for answering the respective research question in detail. For the survey, we select tested field partners from a set. They fulfil the requirements of ESOMAR and ADM and above all give us a completely transparent insight into the survey process.

We use the following survey methods:

  • Telephone interviews (CATI)
  • Online interviews (CAWI)
  • Personal interviews (CAPI)
  • Written surveys (PAPI)

Statistical analyses: Serving the cause

We use all the high-level statistical analysis processes that are relevant to all market research practice. Our statisticians also develop new methods where successful processes do not lead to the goal that has been set. In both cases, the principle applies that analysis methods are not an end in themselves. They serve purely to comprehensively and clearly answer your questions.

Presentation of results: smart & simple

Our presentation of results follows a compelling line of argument, represents significant results in an eye-catching way and recommends measures that can be implemented in practice whilst also taking into account the realities of the market and the company. A good presentation of results…

  • follows a central theme and tells a compelling story,
  • has a clear, aesthetically appealing chart design,
  • orientates itself to the group of recipients in terms of the level of detail and scope, and
  • is not defined on PowerPoint but makes use of – where appropriate – alternative formats, such as film or dynamic web reporting.

Selected specialist publications

Riddle Response

A holistic view of the topic of response and how this can be influenced in the phases of a project.

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Listening what is important

The open questioning of pain points or delighters is part of many surveys, and yet the qualitative insights hidden in the open...

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No worries about being replaced by AI

Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...

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