There are countless possibilities for combining the best of both worlds
Searching for the best study design, one of the most frequently asked questions is: quantitative or qualitative? In many cases, the answer has to be both.
There are countless possibilities for combining the best of both worlds. You also need market researchers who feel at home in both worlds. So right from the start, we organised quantitative and qualitative market researchers into mixed teams and focused on developing them into holistic market researchers. This is how we can provide comprehensive advice without methodical blinkers. And it is often possible to combine the best of both worlds in an integrated study design.