Scrum, design thinking, DIY research – companies are becoming increasingly agile. Our research delivers reliable results, even under high pressure.
On the one hand, research in the sprint cycle requires faster processes than normal market-research projects. On the other, DIY flash surveys often cannot meet basic methodological requirements: There is a lack of neutrality and of high-quality samples, reliable results and meaningful analyses. That’s why we’ve designed market-research tools that deliver results quickly without sacrificing quality.