Publications
Stakeholder perspectives
A plea for the use of qualitative methods, including with long-established studies.
Even with long-term, successful quantitative monitoring a qualitative study can also reveal critical new perspectives and facilitate a deeper understanding for all participants.
The combination of quantitative and qualitative survey methods in Hybrid Designs permits a level of representativeness, but also reveals explanations and an understanding of interdependencies and structures through the use of open explorations. Eva Elsner from Deutsche Post DHL Group and Dr. Nicole Lehnert demonstrate in this specialist article just how insights for responsible business practice can be gained using the example of a case study from practical research.
Publication download (published in Planning and Analysis, edition 3, 2016)
Stakeholder perspectives
| AUTHORS | Eva Elsner (DPDHL) Dr. Nicole Lehnert |
|---|---|
| LANGUAGES | German |
Publications
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