C-Suite Customer Journey
Customer relations in the B2B top segment stand out due to their special complexity and sensitivity with high customer value. With quantitative surveys from top customers, questions frequently remain unanswered: What do we really understand by excellent service quality? Which development tasks do customers identify that go above and beyond day-to-day operations? Questions to be answered by the highest echelons within the company, in order to develop guidelines for the company’s future direction.
Thanks to the study concept for top management surveys presented here, the involvement of a difficult target group can be achieved, which can ultimately lead to a discourse based on partnership that results in genuine innovations.
Download publication (published in Planning and Analysis, special edition, 2013)
No worries about being replaced by AI
Members of planung & analyse's platform of corporate market researchers (PUMa) are generally positive about AI tools and believe they could make...Go to publication
Saying what is important
One of the central tasks of market research is to say what is important. The second part of the series on preference...Go to publication
What is important? Best practice: methods of relevance analysis
The way we ask what is important already defines what we hear or overhear. Dr. Anita Petersen and Sven Slodowy from (r)evolution...Go to publication