Saying what is important
One of the central tasks of market research is to say what is important. The second part of the series on preference...
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Asking what is important
There are many different approaches to identify what is important. After systematizing the methods for prioritizing performance areas, product features or improvement...
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C-Suite Customer Journey
Customer relations in the B2B top segment stand out due to their special complexity and sensitivity with high customer value. With quantitative...
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No job half-done
To better evaluate and analyse open, unstructured answers, we need a tool that offers both efficiency and knowledge in depth. With the...
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There’s still more to do!
Make verbatim analyses more effective and efficient. Our approach to dealing with open questions in quantitative studies lacks consistency. On the one...
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Something is on the move
In a world where industries and markets are becoming increasingly dynamic, and where trends and innovations go through ever shorter life cycles,...
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